Having previously worked on Wagamama’s social media channels, we were approached to help launch a new Limited Edition Bento Box. We created the 'Square Meal' concept and introduced both a graphic treatment and new photographic style to advertise the new addition to the menu.

Working with photographer Howard Shooter, we captured the various dish options from the top down to accentuate the unique bento box format. These were then paired with juices and chopsticks to create a range of interchangeable visuals to show off the menu options on offer. The photography was accompanied by a minimal graphic icon that was used across the promotional materials.

The Bento Box campaign was executed across outdoor advertising, digital and social media, office drops, window graphics and in-store print.