Young Blood is brand experiences agency Amplify’s insight and thought platform exploring modern British youth culture. In summer 2018 they launched Young Blood 2: The Formula is Fucked, an in-depth piece of research into the current thoughts, feelings and trends of the key 18-30 year old demographic. The findings were presented as an eight minute documentary film, accompanied by five short insight films, a series of talks and workshops and a 100 page book..

We designed the full identity for the project and a series of screen and print assets, including a motion graphics treatment, animated logo and the design of the book.

The full films can be viewed on Amplify's website.